Your sales funnel is the process of attracting new leads, educating them about your services and converting them into a customer. The top of the funnel is all about awareness — the goal is to educate your potential customers about a problem they didn't necessarily know they had, while demonstrating the solution that your glazing business specifically supplies or supplies better than your competitors. We've put together a few top of funnel sales ideas that you might like to consider for your glazing business below.
Once upon a time, just having a website was enough to give a business credibility. Nowadays, with so many websites of varying quality on the internet, your website has to work a little harder to build trust with visitors. We've listed a few elements below that will ensure your glass business is perceived as credible and trustworthy by visitors to your website.
The 2019 FIT Show is fast approaching (21-23 May) and the Smart-Builder team is excited to be heading back to Birmingham for what we're sure will be another fantastic trade show. Read on for our ideas on where to go and how to get around while you're in Birmingham.
If your glazing business doesn't have a website yet, you're missing out on valuable leads that are heading straight to your competitors. You don't need to be a web professional to get a basic website up and running, services like Wix, Squarespace and WordPress make it easy to put together a slick and functional website.
There are so many excellent apps on the market, both free and paid, for business and personal use. It's hard to keep up! We've collated a list of five of our must-haves and we'd love to hear yours.
We were thrilled to meet new customers and see some familiar faces at both GlassBuild in Las Vegas and glasstec in Düsseldorf in 2018. We hope we'll get a chance to see you in 2019 at one of the following shows:
It's the start of a new year — the perfect time to assess where your business is at and think about what your hopes are for the upcoming year, including the kind of technology you're using in your business. We've done the digging on small business tech trends for 2019 for you to consider implementing in your glazing business.
Our top three tech trends for glaziers are...
2018 has been and gone, we hope it's been a great year for your glass business and you're heading into 2019 with a positive outlook.
Or perhaps our title should have been ‘Why shouldn’t I be using software to draw up glass orders’ because the list of pros is so long and comprehensive and the list of cons is practically non-existent! Using software to draw up glass orders will reduce errors, save time and streamline ordering, keep you organized and calculate costs for you. Read on to find out how...