Having an About Us page is an easy way to build trust in your glazing business and establish credibility with your website visitors — provided you do it right. Generally, consumers visit an About Us page on a company website to verify the legitimacy of the business so make sure you give them what they're looking for. We've listed a few features below that will make your About Us page become a useful resource for visitors to your glazing website.
2020 has arrived and it's the perfect opportunity to assess how your glazing business is using technology currently and what new tech trends you could implement to make your business run more smoothly. We've done some research on small business tech trends for 2020 and our top three tech trends for glaziers are...
- Utilizing 5G technology to run all aspects of your business on the road via mobile apps
- The use of drones and cameras on site for improved worker safety and monitoring
- More accurate data collection resulting in more informed business decisions
Local business associations are long-standing pillars of most communities, but in the digital age, small businesses are increasingly focusing their marketing and networking efforts online rather than offline. If your glazing business isn't associated with a local business network, you could be missing out on valuable networking and referral opportunities, as well as access to discounts, resources and advocacy support.
Improving productivity is one of those goals that always circles around for business owners and managers. Often the solutions are focused on the individual — how each employee can take steps to work more efficiently. However, there are some higher level changes you can make to your planning, to improve productivity as a whole and set the tone for your employees.
You don’t need slick sales tools or fancy gimmicks to provide top-notch service to your customers and leave a great, lasting impression of your glazing business. A little bit of organization and forward-planning can mean the difference between memorably great service and a completely forgettable experience in your customers minds. Here are three suggestions for you to implement in your glazing business to make sure you’re hitting the mark every time.
It's that time of year already! If you haven't already started your end-of-year marketing campaign, now is the time to do it to make sure you get your materials in front of prospective customers at exactly the right moment.
Your glazing website's homepage has to serve a range of purposes: entice viewers in, inform and educate them about your glass business, help you stand out from the competition and direct the viewer where they need to go, no matter what device they're viewing it from. We've put together some ideas below to help you decide whether your home page is meeting your customers' needs.
Your sales funnel is the process of attracting new leads, educating them about your services and converting them into a customer. The top of the funnel is all about awareness — the goal is to educate your potential customers about a problem they didn't necessarily know they had, while demonstrating the solution that your glazing business specifically supplies or supplies better than your competitors. We've put together a few top of funnel sales ideas that you might like to consider for your glazing business below.
Once upon a time, just having a website was enough to give a business credibility. Nowadays, with so many websites of varying quality on the internet, your website has to work a little harder to build trust with visitors. We've listed a few elements below that will ensure your glass business is perceived as credible and trustworthy by visitors to your website.
Interested in more?
We’ve got over 20 years of experience, working with hundreds of glass shops around the world. If you want to receive useful articles like this as well as information specifically for glaziers, enter your email here to subscribe to the Smart-Glazier blog.