We've discussed the importance of technology in glazing before, but today we're going to look at three specific areas that are important to customers: how they find you, how you quote them, and how they pay you.
You may have heard reports recently about a large scale, ongoing, ransomware attack known as WannaCry (or WannaCrypt). It has affected over 230,000 in 150 countries, and has affected large companies like Telefónica in Spain and the National Health Service in the UK. It is a timely reminder of the importance of cybersecurity and staying vigilant in your security efforts.
Thinking of redesigning your glazing website? Here are 10 things to take into consideration before you get started.
Quoting can be a costly exercise. The time it takes to go on-site, measure, estimate, then communicate to the customer is far from trivial. Taking a few extra steps to ensure you win the jobs you quote should be a no-brainer for your business. However, within the building trades following up after quoting is almost non-existent. Only 16% of businesses said that they followed up regularly and of those that did only half said they would follow up more than once.
Keeping an eye on your competitors is an important part of your marketing efforts for your glazing business and crucial to ensuring you're a viable option for prospective customers. Figure out who your real competitors are and monitor their online presence, how they're targeting prospective audience, and where your strengths lie.
'Employee engagement' is about getting the most out of your employees and improving their commitment to your business.
Highly engaged employees have a good understanding of how their role contributes to the business as a whole. They are more likely to contribute new ideas and find better ways of doing things to help you achieve those goals.
Videos are a powerful way to communicate big ideas in a short space of time — a handy capability no matter what industry you're in. However, commissioning a custom video from a production company can be pricey so it's worth exploring tools like Animoto as a do-it-yourself alternative. Become a video producer in no time!
There are so many excellent apps available for both work and personal use, how does one keep up? We've collated a list of five of our must-haves and we'd love to hear your additions!
LinkedIn has a reputation as a networking site for suits, but don't let this perception put you off. As with any social network, you are responsible for curating your community — if you do it well, LinkedIn is a powerful resource.
adj. something that is future-proof will not stop being used because it has been replaced by something newer and more effective (Macmillan Dictionary)
Calling all glazing business owners and managers — how prepared is your business for the future? Do you have systems and processes in place? Is business-critical information documented and available to the whole company, or does it exist in the heads of one or two people? Is innovation part of your company culture?