Don't let your glazing business go the way of the dinosaurs

Posted by Colette Graimes on 24 May 2017 in Running a glazing business

We've discussed the importance of technology in glazing before, but today we're going to look at three specific areas that are important to customers: how they find you, how you quote them, and how they pay you.

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Latest ransomware attack 'WannaCry' a reminder to take cybersecurity seriously

Posted by Colette Graimes on 18 May 2017 in Running a glazing business

You may have heard reports recently about a large scale, ongoing, ransomware attack known as WannaCry (or WannaCrypt). It has affected over 230,000 in 150 countries, and has affected large companies like Telefónica in Spain and the National Health Service in the UK. It is a timely reminder of the importance of cybersecurity and staying vigilant in your security efforts.

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Checklist: Planning a new website for your glazing business?

Posted by Colette Graimes on 10 May 2017 in Marketing your glazing business

 Thinking of redesigning your glazing website? Here are 10 things to take into consideration before you get started.

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Glaziers, what do you do when a customer doesn't reply to your quote?

Posted by Sam Frankland on 04 May 2017 in Sales tips for glaziers

Quoting can be a costly exercise. The time it takes to go on-site, measure, estimate, then communicate to the customer is far from trivial. Taking a few extra steps to ensure you win the jobs you quote should be a no-brainer for your business. However, within the building trades following up after quoting is almost non-existent. Only 16% of businesses said that they followed up regularly and of those that did only half said they would follow up more than once.

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Glaziers, how much do you know about your competition?

Posted by Colette Graimes on 27 Apr 2017 in Marketing your glazing business

Keeping an eye on your competitors is an important part of your marketing efforts for your glazing business and crucial to ensuring you're a viable option for prospective customers. Figure out who your real competitors are and monitor their online presence, how they're targeting prospective audience, and where your strengths lie.

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Improving employee engagement on a budget in your glazing business

Posted by Colette Graimes on 19 Apr 2017 in HR and recruitment for glaziers

'Employee engagement' is about getting the most out of your employees and improving their commitment to your business.

Highly engaged employees have a good understanding of how their role contributes to the business as a whole. They are more likely to contribute new ideas and find better ways of doing things to help you achieve those goals.

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Calling all glaziers: make great videos with Animoto

Posted by Colette Graimes on 12 Apr 2017 in Marketing your glazing business

Videos are a powerful way to communicate big ideas in a short space of time — a handy capability no matter what industry you're in. However, commissioning a custom video from a production company can be pricey so it's worth exploring tools like Animoto as a do-it-yourself alternative. Become a video producer in no time!  

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5 must-have mobile apps for glaziers

Posted by Colette Graimes on 05 Apr 2017 in Smart glazing technology

There are so many excellent apps available for both work and personal use, how does one keep up? We've collated a list of five of our must-haves and we'd love to hear your additions! 

 

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Glaziers, Grow your glass network with LinkedIn

Posted by Colette Graimes on 29 Mar 2017 in Marketing your glazing business

LinkedIn has a reputation as a networking site for suits, but don't let this perception put you off. As with any social network, you are responsible for curating your community — if you do it well, LinkedIn is a powerful resource.

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5 steps to prepare your glazing business for the future

Posted by Colette Graimes on 23 Mar 2017 in Running a glazing business

 

Future-proof

adj. something that is future-proof will not stop being used because it has been replaced by something newer and more effective (Macmillan Dictionary)

 

Calling all glazing business owners and managers — how prepared is your business for the future? Do you have systems and processes in place? Is business-critical information documented and available to the whole company, or does it exist in the heads of one or two people? Is innovation part of your company culture? 

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