With parts of the industry taking a break over the Christmas and New Year period, as well as customers holding off on making major glazing purchase decisions, many businesses find they have a slow period or a bit of downtime. Here are some suggestions to help you make the most of that time to get everything in order and set you up for success in 2020.
Choosing the right software for your glazing business is always an important decision. We’ve worked closely with lots of Glaziers who have needed to review their accounting package, so we’ve put together a guide that compares QuickBooks Online and Desktop (including Desktop Enterprise), to help you decide if QuickBooks Online meets the needs of your business.
It's that time of year already! If you haven't already started your end-of-year marketing campaign, now is the time to do it to make sure you get your materials in front of prospective customers at exactly the right moment.
Your glazing website's homepage has to serve a range of purposes: entice viewers in, inform and educate them about your glass business, help you stand out from the competition and direct the viewer where they need to go, no matter what device they're viewing it from. We've put together some ideas below to help you decide whether your home page is meeting your customers' needs.
Your sales funnel is the process of attracting new leads, educating them about your services and converting them into a customer. The top of the funnel is all about awareness — the goal is to educate your potential customers about a problem they didn't necessarily know they had, while demonstrating the solution that your glazing business specifically supplies or supplies better than your competitors. We've put together a few top of funnel sales ideas that you might like to consider for your glazing business below.
Once upon a time, just having a website was enough to give a business credibility. Nowadays, with so many websites of varying quality on the internet, your website has to work a little harder to build trust with visitors. We've listed a few elements below that will ensure your glass business is perceived as credible and trustworthy by visitors to your website.
The 2019 FIT Show is fast approaching (21-23 May) and the Smart-Builder team is excited to be heading back to Birmingham for what we're sure will be another fantastic trade show. Read on for our ideas on where to go and how to get around while you're in Birmingham.
If your glazing business doesn't have a website yet, you're missing out on valuable leads that are heading straight to your competitors. You don't need to be a web professional to get a basic website up and running, services like Wix, Squarespace and WordPress make it easy to put together a slick and functional website.
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