Don't underestimate the impact of great graphics, you can use them anywhere: on your glazing website, promotional material, and communications with customers. If your branded items are slick and distinctive, you'll always stand out from your competition.
One question we often get from glazing businesses is 'how can we improve our image and appear more professional?' A great way to raise the bar when it comes to image and presentation is by establishing a strong social media presence. Consumers often verify a company's legitimacy by checking both their website and social media to get a feel for what kind of business they are.
We talk a lot about digital marketing on Smart-Glazier — for good reason. It's a great way to raise the profile of your business without investing huge amounts of advertising money. That being said, there's a time and place for traditional marketing for glazing businesses, particularly if the bulk of your customer base is local.
As a glazier, your best marketing tool is to showcase the great work you've already done via a portfolio on your website. Photos and testimonials of real life jobs are worth 1000x more than any stock images or generic sales speak. Here are a few key things you should include to maximize the effectiveness of your portfolio.
It's not enough to just have a website to differentiate from your competitors any more. Nearly everyone has a web presence in some form or another, you've got to make sure yours is clear and compelling enough to get that prospect to reach out and become a customer — before they visit your competitor's website.
Firstly, why bother?
You're busy on jobs or booking new work, getting the administrative stuff out of the way... it's easy to let things like brand consistency slip, but you shouldn't. Creating an instantly recognizable brand is an important tool for establishing trust and credibility, which in turn helps with both new business and returning customers. Here are 3 easy tips for glaziers to help you get started.
Interested in more?
We’ve got over 20 years of experience, working with hundreds of glass shops around the world. If you want to receive useful articles like this as well as information specifically for glaziers, enter your email here to subscribe to the Smart-Glazier blog.