It's time to start planning your glazing business' holiday marketing campaign

Posted by Colette Graimes on 08 Nov 2019 in Marketing your glazing business

It's that time of year already! If you haven't already started your end-of-year marketing campaign, now is the time to do it to make sure you get your materials in front of prospective customers at exactly the right moment.

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Homepage review: does your glazing business need a fresh coat of digital paint?

Posted by Colette Graimes on 24 Oct 2019 in Marketing your glazing business

Your glazing website's homepage has to serve a range of purposes: entice viewers in, inform and educate them about your glass business, help you stand out from the competition and direct the viewer where they need to go, no matter what device they're viewing it from. We've put together some ideas below to help you decide whether your home page is meeting your customers' needs.

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'Top of funnel' sales ideas for your glazing business

Your sales funnel is the process of attracting new leads, educating them about your services and converting them into a customer. The top of the funnel is all about awareness — the goal is to educate your potential customers about a problem they didn't necessarily know they had, while demonstrating the solution that your glazing business specifically supplies or supplies better than your competitors. We've put together a few top of funnel sales ideas that you might like to consider for your glazing business below.

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Tips to build trust and credibility with your customers via your website

Posted by Colette Graimes on 06 May 2019 in Marketing your glazing business

Once upon a time, just having a website was enough to give a business credibility. Nowadays, with so many websites of varying quality on the internet, your website has to work a little harder to build trust with visitors. We've listed a few elements below that will ensure your glass business is perceived as credible and trustworthy by visitors to your website.

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3 simple web solutions to get your glazing website up and running

Posted by Colette Graimes on 09 Mar 2019 in Marketing your glazing business

If your glazing business doesn't have a website yet, you're missing out on valuable leads that are heading straight to your competitors. You don't need to be a web professional to get a basic website up and running, services like Wix, Squarespace and WordPress make it easy to put together a slick and functional website.

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Glaziers, are you encouraging your customers to leave reviews?

Posted by Colette Graimes on 14 Nov 2018 in Marketing your glazing business

Online reviews are a trusted source of information for many of your potential customers so it's important you cultivate your online presence. We recently came across a great article on the Hubspot marketing blog about encouraging your customers to leave positive reviews and we've come up with a few ideas on how you can apply these to your glazing business.

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Facebook advertising: Is it worth it and how can you use it in your glazing business?

Posted by Colette Graimes on 14 Mar 2018 in Marketing your glazing business

Facebook is everywhere it seems. They have over 2 billion users worldwide and over 65 million businesses have a company Facebook Page. Given how wide their reach is, we thought it’d be a good idea to dig into Facebook Ads – the advertising system Facebook uses and offers to businesses to target Facebook users.

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Scrimping and saving on marketing efforts: where you can and where you can't

Posted by Colette Graimes on 28 Feb 2018 in Marketing your glazing business

Marketing is often seen as a luxury expense in small businesses and it makes sense to do a lot of your marketing activities yourself if you don’t have a dedicated employee looking after them. However, there are a few areas where saving money could be costing you in the long run by putting off prospective clients or damaging your credibility.

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Choosing an email marketing platform for your glazing business

Posted by Colette Graimes on 15 Nov 2017 in Marketing your glazing business

An email marketing platform is a system used for sending out emails to a mailing list — whether that be your customers, prospects, suppliers or anyone else. There are so many services to choose from we thought it would be helpful to break down a few of the popular platforms and things to consider when choosing a system.

If you're not doing any email marketing, now is a great time to start. The holiday season is the perfect opportunity to send a friendly end-of-year message to your customers to remind them you exist and foster a positive relationship.

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Build a simple glazing website in minutes with My Business by Google

Posted by Colette Graimes on 20 Sep 2017 in Marketing your glazing business

Hopefully your glazing business already has a website but if you don't, or your business is just getting off the ground, Google's My Business website tool is a great starting point for you. It's a free tool and has limitations but it's a good way to start building your web presence, especially if your business is new.

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