Once upon a time, just having a website was enough to give a business credibility. Nowadays, with so many websites of varying quality on the internet, your website has to work a little harder to build trust with visitors. We've listed a few elements below that will ensure your glass business is perceived as credible and trustworthy by visitors to your website.
If your glazing business doesn't have a website yet, you're missing out on valuable leads that are heading straight to your competitors. You don't need to be a web professional to get a basic website up and running, services like Wix, Squarespace and WordPress make it easy to put together a slick and functional website.
Online reviews are a trusted source of information for many of your potential customers so it's important you cultivate your online presence. We recently came across a great article on the Hubspot marketing blog about encouraging your customers to leave positive reviews and we've come up with a few ideas on how you can apply these to your glazing business.
Facebook is everywhere it seems. They have over 2 billion users worldwide and over 65 million businesses have a company Facebook Page. Given how wide their reach is, we thought it’d be a good idea to dig into Facebook Ads – the advertising system Facebook uses and offers to businesses to target Facebook users.
Marketing is often seen as a luxury expense in small businesses and it makes sense to do a lot of your marketing activities yourself if you don’t have a dedicated employee looking after them. However, there are a few areas where saving money could be costing you in the long run by putting off prospective clients or damaging your credibility.
An email marketing platform is a system used for sending out emails to a mailing list — whether that be your customers, prospects, suppliers or anyone else. There are so many services to choose from we thought it would be helpful to break down a few of the popular platforms and things to consider when choosing a system.
If you're not doing any email marketing, now is a great time to start. The holiday season is the perfect opportunity to send a friendly end-of-year message to your customers to remind them you exist and foster a positive relationship.
A holiday marketing blog post in October? Yes! Now is the best time to start planning your end-of-year marketing campaign to make sure you get your materials in front of prospective customers at exactly the right moment.
Hopefully your glazing business already has a website but if you don't, or your business is just getting off the ground, Google's My Business website tool is a great starting point for you. It's a free tool and has limitations but it's a good way to start building your web presence, especially if your business is new.
In our increasingly digital society, getting your business online is no longer an option – it is a requirement. But being online and having an online presence are two very different things.
Let’s say a customer is looking for a local glazier. They input their search term and Google spits out a dozen names. How do you get them through your door and not the competition? You build trust. Which stands out more: a single-page website with contact information or a business with a blog that regularly publishes expert content about their industry, products and has an up-to-date portfolio?
Getting your website to rank on Google is a problem that business owners from all industries, not just glazing, face. One free way you can appear front and center when someone searches for your business name is by listing your business, so it comes up on Google Search and Google Maps. If you operate locally, listing your business on Google is particularly important.